SKILLS
Areas of Expertise
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Worked on building integrated brand campaigns and successfully executed ads, outdoors, films, brochures, flyers, standees and other marketing communications materials both externally and internally.
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Conceptualized and executed activities for B2B verticals for national and international stakeholders in the form of newsletters, journals, engagement activities and events.
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Drove change management and thought leadership communication for brand identity change exercise as part of merger and acquisition in the form of strategizing the culture, writing speeches, media statements, interview answers for national and international publications and magazines for top leadership.
March 2018 – June 2024
Manager - Brand, Marketing and Digital Communication
Max Healthcare
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Drove digital engagement initiatives for 9 international offices including UAE, Oman, Kenya, Uzbekistan, Nepal, Bangladesh, Ethiopia, Myanmar and Nigeria and created content plan for FB and Insta, worked on paid promotions and new content formats.
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Worked on building integrated brand campaigns and successfully executed ads, outdoors, films, brochures, flyers, standees and other marketing communications materials both externally and internally.
July 2015 – March 2018
Senior Executive - Corporate Communication
Tata Power Delhi Distribution Limited
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Managed internal newsletter, multimedia production for in-house news channel ‘Powerbytes’, ‘The Game Changers’ and developed
Internal employee engagement campaigns & internal brand related campaigns
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Conceptualized and designed stakeholder engagement campaigns, events & exhibitions like ‘Bachpan Gully’, ‘India Smart Grid Week’
& ‘Umang’ under stakeholder engagement campaigns and exhibitions
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Led the internal and external digital transformation campaigns including the introduction of TATA Power’s outreach
programmes to consumers, pushing the internal communication platform such as Slack for internal employees’ engagement and
producing call to action social creatives for constructive feedback and suggestions from consumers
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Closely managed external partner agencies (Digital adv. agency) in developing communication plans. Designed mailers, created and executed email marketing campaigns to reach out to consumers
WORK EXPERIENCE
EDUCATION
Master of Arts in Development Communication
Jamia Millia Islamia, New Delhi, India/ Graduated:2015
Bachelors in Business Administration
Ahmedabad University, Ahmedabad, India / Graduated:2012
PROJECTS
LET'S WORK TOGETHER
fayeza.p12@bkmiba.edu.in